Taplister is a Software as a service company that provides restaurant and bar owners an easy way to display their taplist via digital beer boards. A backend developed by Taplister and accessible by the web can be accessed to change beers on tap , pricing or promotional information.

STRATEGY

Taplister had a strong consistent brand but needed help with sales and conversions of existing visitors to their page. The goal was to increase conversion rates and turn more visitors into customers while creating a dynamic content system to gain new leads from bounced visitors. We planned to expand the original one page design into several pages for each subscription type and build in several automated systems to capture users through the discovery process.

GROWTH

Taplister had a strong consistent brand but needed help with sales and conversions of existing visitors to their page. The goal was to increase conversion rates and turn more visitors into customers while creating a dynamic content system to gain new leads from bounced visitors. We planned to expand the original one page design into several pages for each subscription type and build in several automated systems to capture users through the discovery process.

RESPONSIVE

Responsive web design allows us to build sites that provide an optimal viewing experience across a wide range of devices—whether you’re on a smartphone or a 27” monitor. It allows easy reading and navigation without the drudgery of resizing, panning, and scrolling or the time and expense of building customized mobile apps for the major platforms.

CONVERSION

We focused on conversion throughout the entire design and testing process. Strategically adding Call to actions at crucial bounce area's and tracking user behaviors allowed us to dial in how people viewed the Taplister page. Every change is carefully measured, tested and iterated upon until the goals are met and conversions are boosted
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